Thursday, September 10, 2015

Using Social Networking Sites for Visual Online Promotion

We have all heard that using social networking websites for the purposes of online marketing and increasing brand awareness can be an effective tool in promoting yourself online. But what would make it even more effective is visually oriented usage of the social networking websites.

I have found that a tweet send out from my Twitter account that contains an image is much more effective than just a text tweet. so What I will often do is include an image with a link to whatever it is I am attempting to promote.

There is no doubt in my mind that we are living in a visually oriented society. It's like that old song that says that video killed the radio star. There is a lot of truth to that statement. many musical acts that did not participate in music videos for the purpose of promoting their music ended up suffering for it as a result. While those who made great use of the visual medium often did very well.

The same could be said in regard to advertising and marketing and in reference to the use of social networking sites for the purpose of online marketing. this is where a site like Pinterest can come in handy. Pinterest, after all, is all about images. and what is great about it is if someone repins one of your Pnterest pins, they are basically advertising what you are promoting. Any image that you pin from your website has the potential to be repinned by someone else and if someone clicks on it, They go to the page that the image originated from. that's like having free banner ads placed all over the Internet. If you are fortunate enough to have some of your pins get a high ranking on Pinterest, it could be a goldmine in free online promotion.

Even if you are a blog writer, you are much more likely to draw someone's attention if your blog includes an image. Especially if you post the link on your Facebook or Goggle + page. It would be much more eye-catching if there is an image included with the post.

If possible, animated gifs work very well for catching someone's eye. unfortunately, they don't always work on certain social networking websites. But on the ones where they do, they are very effective in grabbing a person's attention.

So, to sum it up: I have seen the difference in performance in online promotion and marketing when you include images as opposed to when you don't. the performance or response rate is much better when you include an image. just something for you to think about.

Bob Craypoe, also known as R. L. Crepeau 

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