Wednesday, November 11, 2015

Reaching People Through the Internet

As the picture to the left would indicate, life is full of surprises. Every now and then, I am reminded of that.

I have been active on the Internet in a lot of ways throughout the years. I have been a  webmaster of my own websites, posted my articles, uploaded my music and my 3D artwork and animation. Occasionally, I am contacted by someone who has seen my work that will be nice enough to take the time to give me some feedback. Personally, I find it amazing how many people we have the potential to reach through the Internet.

On my website, I have a lot of features like online guitar lessons, mandolin chords, banjo chords, soprano recorder songs and scales and so on. Among those features are fingerstyle guitar lessons that teach how to fingerpick on the guitar. I was recently contacted regarding that.

Someone from Germany, who runs a guitar school asked for permission to distribute the downloadable files to his students to use as part of their instruction. I granted him permission on the condition that the files not be altered in any way. The logo and the web address were to remain at the bottom of the downloadable document. All I wanted was the credit for what I had created and the possibility of increasing traffic to my website. I thought that was a reasonable request.

Now as to what I find so amazing about this whole thing is the fact that something I created on the computer from my own home in the United States is reaching people across the Atlantic. Something I created is being used to instruct musicians located in Germany. I don't know about you but I think that is amazing. So the fact is that there is really no telling how many people you may be capable of reaching through the Internet yourself.

I love the Internet. I love the fact that something I have created can have the potential to be seen by anyone, located anywhere that has internet access. There is really no telling what impact that may have on the lives of others. Maybe one of those musicians learning from what I created will turn out to be a great musician someday and actually become famous. Imagine that.

Another thing you can imagine is the possibility that you may reach a lot of people. Maybe you've wanted to write online articles. Maybe you've wanted to post your music or artwork on the Internet. Well, I say go for it. You really never know how many people you can reach or influence. I can tell you from my own experience that it is a great feeling to know that people not only see what you've created but actually appreciate it as well. It's a great feeling and I hope you get to feel it one day yourself. Give it a try and see. I wish you all the luck in the world with it. Good luck.

Bob Craypoe. also known as R. L. Crepeau

Friday, October 2, 2015

Maximizing Your Social Network Marketing Potential

I like to think of  my social network followers as part of my online business infrastructure. They are the means by which I promote myself, my businesses, my websites and my products on the World Wide Web. It's like having my own online advertising agency working to promote me.

Social networking, as well as any other resources at your disposal, is a resource you should strive to maximize in its potential to reach as many people as possible. In order to maximize that potential, you need a strategy. So let me break things down for you to demonstrate what I am talking about.

First of all, social network marketing is a time consuming process that you need to devote time to each and every day. It has to be done with some regularity and across multiple sites. At a minimum, I dedicate at least one hour in the morning to social network marketing. I usually do it first thing in the morning to get it out of the way so that I can then focus on other things. Whenever possible, I will spend more time throughout the day.

One thing I will do is try to increase the number of followers on my social networking accounts. I will follow a few new people and hope they follow me back. Some will and some won't. Then, eventually, a day will come where I can no longer follow more people on my Twitter account because I have reached the limit. So then I will wait a few days and will then go through the process of removing the people that I follow but don't follow me back. After all, if they don't follow me back, what use do I have for them? Unless of course it is someone in an industry I work in that I follow for vital industry information.

Eventually, I will remove all of the people that don't follow me back. That can take a number of days to achieve. The thing is that you have to be careful not to delete too many followers or follow too many new people in a day. Try not to do any more than 60 of each in a day. Otherwise Twitter will suspend your account.

After I purge all of my non followers, I begin the process of following more people in the hopes that they follow me back. So every day, I do something in the attempt to increase my number of followers. I also post things as well. After all, what good are followers if you don't post anything for them to see?

So I will then pick out a few things that I want to post. I may post links to some features on my websites, I might post a link to one of my blog posts or a link to newly created merchandise that I just made available. I don't go one day without posting something on my Google + pages, Twitter accounts or Facebook fan pages. I try to post on all three of those sites at least once a day and that is usually first thing in the morning. That is the absolute minimum I will do for each day.

Now the thing is that most people who have various social networking accounts on the various social networking sites have a preferred time of the day where they check out the sites to see what's new. Some people like to check their accounts first thing in the morning. Some may prefer to do that around lunch time. Others may prefer to just do it after work. So posting multiple times per day will actually help you to reach a higher percentage of the people who actually follow you.

Always be careful as not to post too much of the same thing or post too often. Because then you just start to become annoying to some people and they will no longer want to follow you. Also, you may notice that after a while the responses your posts receive have waned a bit. That may be a sign you are posting too often. You might want to cut back on your posts for a few days and then resume once again.

Sometimes I will break things up and just post something that doesn't have anything to do with me but it's something that I think is interesting. This can help to break up the monotony of your self-promotional posts. It shows that things aren't always about you. Also, those other things might help to make you appear more interesting. Maybe a funny video from YouTube or an interesting article from someone else.

Be sure to track the responses you get for each post and the types of posts you do. You need to measure your results. That's very important.

So the activities I am emphasizing in this article are: 
1. Always do something to try to increase your number of followers each day.
2. Always try to post something at least once every day.
3. If possible, try to post three times a day like in the morning, lunchtime and evening.
4. Try not to post the same things too often.
5. Occasionally post something not related to you but might be considered interesting to people.
6. Always track the responses you get to see what works and what doesn't.

Give those things a try and see how you do. Good luck.

Bob Craypoe, also known as R. L. Crepeau

Thursday, September 24, 2015

Reduce the Redundancies and Reduce the Work

For a while I was really doing a lot of work on certain things but was not really going anywhere. It's like my tires were spinning and I wasn't getting any traction. Maybe you've been there yourself and maybe you are there now.

Something thing that I have noticed that would be a contributing factor to that would be the various redundancies you may have in your day to day operations. perhaps you have been trying to expand but in reality, you just spread yourself too thin to be effective in any of the areas you are attempting to branch out in.

I had a number of websites and some got a lot of traffic while others not so much. it got to the point where updating the poor performing ones was just entirely too much work and simply not worth the effort anymore. So I decided to take the content from the poor performing sites and migrate it over to the better performing ones and give the poor performing ones the ax.

Now, since I no longer have to worry about those sites anymore, I can allow the domain names to expire. I have decided to allow about ten domain names to expire. So it should save me a substantial amount of money each year by not having to renew them.  But the biggest plus is that it just makes it so much easier to maintain my websites.

I also have a number of blogs that I will stop doing as well. I will continue this one though, so don't worry, if you are worried, that is. it's just that some of my blogs had similar themes and there was just no realy point in tryint to come up with new blog posts for all of these different blogs. that meant that they weren't being updated as often as they probably should be and the one thing that is important about having a blog is that you post regularly. Otherwise people lose interest.

So with the combination of reducing the number of websites I maintain and reducing the number of blogs I post to, it really simplifies things significantly. it's really about reducing the redundancies in order to free up time so that the time I have can be spent more productively.

The process of consolidating things is still going on but I am confident that once it has all been completed, things will be much easier for me to maintain. It should also be a lot less time consuming as well. believe me, I can always find something to do with the freed up time. make no mistake about that.

So where are your redundancies? Are there ways for you to consolidate things? give it some thought and maybe you will discover the things you should probably eliminate or scale back on. Give it a try and see if it works for you like it is for me.

Bob Craypoe, also known as R. L. Crepeau

Thursday, September 10, 2015

Using Social Networking Sites for Visual Online Promotion

We have all heard that using social networking websites for the purposes of online marketing and increasing brand awareness can be an effective tool in promoting yourself online. But what would make it even more effective is visually oriented usage of the social networking websites.

I have found that a tweet send out from my Twitter account that contains an image is much more effective than just a text tweet. so What I will often do is include an image with a link to whatever it is I am attempting to promote.

There is no doubt in my mind that we are living in a visually oriented society. It's like that old song that says that video killed the radio star. There is a lot of truth to that statement. many musical acts that did not participate in music videos for the purpose of promoting their music ended up suffering for it as a result. While those who made great use of the visual medium often did very well.

The same could be said in regard to advertising and marketing and in reference to the use of social networking sites for the purpose of online marketing. this is where a site like Pinterest can come in handy. Pinterest, after all, is all about images. and what is great about it is if someone repins one of your Pnterest pins, they are basically advertising what you are promoting. Any image that you pin from your website has the potential to be repinned by someone else and if someone clicks on it, They go to the page that the image originated from. that's like having free banner ads placed all over the Internet. If you are fortunate enough to have some of your pins get a high ranking on Pinterest, it could be a goldmine in free online promotion.

Even if you are a blog writer, you are much more likely to draw someone's attention if your blog includes an image. Especially if you post the link on your Facebook or Goggle + page. It would be much more eye-catching if there is an image included with the post.

If possible, animated gifs work very well for catching someone's eye. unfortunately, they don't always work on certain social networking websites. But on the ones where they do, they are very effective in grabbing a person's attention.

So, to sum it up: I have seen the difference in performance in online promotion and marketing when you include images as opposed to when you don't. the performance or response rate is much better when you include an image. just something for you to think about.

Bob Craypoe, also known as R. L. Crepeau 

Tuesday, June 23, 2015

The First Year Anniversary for this Blog - Happy Birthday, Blog!

The "Bob Craypoe's World" blog has just turned one year old. Yes, that's right, it is the one year anniversary for this wonderful blog. 

I have taken on a number of projects throughout the last year and have written about some of them. One of those projects is the Comic Strip that was started this past January. It provided some inspiration for a few blog posts here. among them was what software I use and things like that.

My blog posts generally center around my various areas of knowledge, experience and expertise. Among those are music, web development, 3D art and animation and writing. that pretty much covers the bulk of my subject matter, anyway.

Some blog posts generally do better than others but that's just how it is. Overall, I am basically pleased with the response. Of course, I would always like more article views but the blog is only a year old, so I have to give it some time.

I have received over 2 million blog views on numerous sites and this is just one site that I write on. Personally, I wish those 2 million views were all on this site because this is my own blog and it would be nice if it took off like that. Maybe in time I will get as many views here, on my own blog site, as I get on other sites. 

I made 51 blog posts on this site. I don't think that's too bad considering that I still wrote for other sites at the same time and the fact that writing is not the only thing I do.

Anyway, I appreciate all of you wonderful people that have come here to read my blog. You people are truly awesome. Thank you so much. Let's hope things get even better over the next year.

Bob Craypoe, also known as R. L. Crepeau